Bruno Mars concert ticket giveaways fuel Hickam FCU membership drive

on "November 15, 2018 10:52 am"

Hawaii welcomed home Grammy Award winning recording artist Bruno Mars to Aloha Stadium last month, capping off his worldwide 24K Magic Concert tour. With three sold out shows and overpriced resale tickets being hawked online, many Bruno fans were left singing the blues.

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Hickam FCU took full advantage of “Bruno Mania” and secured four pairs of concert tickets to help grow membership, increase staff engagement with members, and enhance the credit union’s social media presence.

The credit union launched an exciting member referral program that gave current and potential members the chance to win concert tickets and benefit from all the great financial products and services Hickam FCU has to offer. Credit union employees could also win concert tickets by referring new members and establishing new product relationships.

The initiative resulted in over 300 new member accounts plus additional product relationships in just over one month.

To boost its profile on social media, Hickam FCU created Bruno Mars displays with photo props at each branch. Members and nonmembers were encouraged to “take a photo with Bruno” and be entered to win concert tickets by posting their photo on Instagram.

Happy Bruno Mars Concert Ticket Winners Erin S. (left) and Vilma T. (right)

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