Member Experience: Your Credit Union’s Only Differentiator

on "June 25, 2021 3:47 pm"

MemberXP helps credit unions create brand defining member experiences through Voice of Member feedback collection and a powerful industry specific analytics platform.

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Your members have thousands of choices for financial services. And more often than ever they’re listening to one another to make those choices.  Of consumers ages 18 to 29, 26% use online word-of-mouth and another 45% use face-to-face discussions to choose financial products.

That’s why every member interaction must be consistently flawless, surprisingly easy, and extraordinarily engaging. One bad experience can have a ripple effect but making a great impression can lead to repeat business and credit union membership growth.

That’s where MemberXP comes in. Our only business is helping credit unions create brand-defining member experiences by providing actionable insights and post-research tools and analytics to help you make sense of it all.

CSS RGBMemberXP is a CUNA Service Group (CSS) system provider. CSS works exclusively to support the credit union system. That singular focus allows CSS to understand credit unions wants and needs in ways that companies with a broader clientele spectrum cannot.

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