It’s time to add your story to a nationwide credit union narrative

on "March 09, 2021 2:40 pm"

In a state where “talking story” is a way of life, it’s surprising how many “good news” stories about Hawaii credit unions go untold. Advancing Communities is a site where credit unions can capture and share individual stories illustrating how credit unions promote financial well-being for all through the voices of credit union members and staff.

AdvancingComm fullcolor 274x65 These stories come in the form of 30- to -60-second video clips that bring the credit union differences to life.  Advancing Communities also pairs data and statistics with first-hand accounts from Hawaii credit union member stories to demonstrate the ways credit unions contribute daily to Hawaii’s unique communities.

What stories do credit unions need to tell?

In the past year, Hawaii credit unions took extraordinary steps to help members and the communities during COVID-19. Several credit unions participated in various federal, state, and county COVID-relief programs. There are great stories that need to be told here:

  • CU Hawaii FCU, Gather FCU, Hawaii Central FCU, Hawaii Community FCU, Hawaii First FCU, HawaiiUSA FCU, Kauai Government Employees FCU, and Valley Isle Community FCU participated in the U.S. Small Business Administration’s Paycheck Protection Program to approve forgivable loans to eligible small businesses.
  • Hawaii State FCU, Hickam FCU, Hotel and Travel Industry FCU, Kauai Government FCU, and Pearl Hawaii FCU participated in the State of Hawaii’s Rent Relief and Housing Assistance Program for households financially impacted by COVID-19.
  • Aloha Pacific FCU, Hawaii State FCU, Hawaiian Financial FCU, HawaiiUSA FCU, and Honolulu FCU administered grants under the City and County of Honolulu’s Small Business Relief and Recovery Fund.
  • Hawaii Community FCU, Big Island FCU, CU Hawaii FCU, Hawaii County Employees FCU, HawaiiUSA FCU, and HFS FCU administered grants under the County of Hawaii’s Holomua Hawaii Small Business Relief and Recovery Fund.
  • Maui County FCU, Kahului FCU, Maui FCU, Maui Teachers FCU, Valley Isle Community FCU, and Wailuku FCU administered grants under the Kokua Maui County Small Business Recovery and Relief Fund.
  • Gather FCU, HawaiiUSA FCU, Kauai Government Employees FCU, and Kauai Teachers FCU administered grants under Kauai County’s Small Business Boost Grant program.
  • Hawaii First FCU participated in Hawaii County’s Rent and Mortgage Assistance Program for households impacted by COVID-19.

If you have had a special interaction with a member, a story that sticks out in your mind as a perfect example of your dedicated service, please share.  As the list above shows, Hawaii credit unions, like credit unions across the country, are doing great work to serve their members during these difficult times and we want to ensure our members’ stories are told. 

Advancing communites screen shot.docxMahalo to these Hawaii credit unions that have already submitted videos:

  • Hawaii State FCU
  • HawaiiUSA FCU
  • Hickam FCU
  • Maui County FCU

We are looking for more good news videos from Hawaii credit unions! Go to and click on Share Your Credit Union Story.  We’re not looking for professionally produced videos, but simple heartfelt messages that tell your story. Here are a couple of tips for gathering credit union stories:

  • Talking to loan officers is helpful– often they have the best stories and know which members would be excited to share their stories.
  • Everyone has video capability on their smart phone. Shooting video from your phone makes it even easier to upload.
  • If making a video is overwhelming or it’s not possible for members to come to the credit union in person, simply record members via Zoom and upload. (Always have signed permission agreements).

Advancing Communities is conducted in partnership with the Credit Union National Association (CUNA). Your credit union’s participation is strongly encouraged. Let’s fill our state’s Advancing Communities landing page with as many videos as we can to create a powerful public relations and advocacy tool.

Questions? Contact Laurie Moore at or 808.203.6403, toll-free 888.331.JOIN.

Click here for video tips.

CUNA Chief Political Officer Richard Gose explains Advancing Communities on CUBroadcast


Credit union success is tied to the development of the communities they serve because credit unions are member-owned and operated, writes CUNA Chief Political Officer Richard Gose in CUInsight, which is why credit unions are a solution to rebuilding communities.

“With 120 million members nationwide, credit unions have a constituency that is representative of the U.S. population. That means the problems you solve for your members are struggles that many Americans are facing,” Gose wrote. “Our mission-driven approach to make an impact in people’s lives is evident in the data we collect, from the 32.4 million loans made to members of low-income-designated credit unions to the amazing work mobilizing over 204,000 Paycheck Protection Program (PPP) loans for small businesses. Those figures make for great talking points in letters and statements, but policymakers need to hear the individual stories behind the data.”

Advancing Communities is designed to capture and share the individual stories illustrating how credit unions promote financial well-being for all through the voices of credit union members and staff. Upload your credit union story to the Advancing Communities portal and share it with your state League and the CUNA,” he said. “When we work across the system, the stories intertwine to form a cohesive narrative about how credit unions deliver on our mission to promote thrift and provide access to credit for provident purposes.”