The power of storytelling creates extraordinary member experiences

on "February 02, 2021 3:05 pm"

Stories are an influential tool when building relationships.

102920 FINAL AC web bannerFor credit unions, the true essence of “people helping people” means working hard every day to build relationships with members, helping them realize their financial dreams.

The most powerful tool in building those relationships is sharing stories about how you’ve helped other people achieve their goals.

Angela Prestil is a featured speaker at the upcoming HCUL Convention. Prestil, speaker, consultant, and team member at CU Difference will share insights on how to create extraordinary member experience through the power of storytelling. Please join us for this and other great sessions at the HCUL Convention!


Registration deadline is March 5, 2021

Angela Prestil, senior consultant for CU Difference, brings a distinct specialty-set in the critical areas of employee engagement, leadership development, and member loyalty strategies. She has helped hundreds of business leaders and young professionals through her coaching, mentoring, and professional development efforts. Angela delivers a highly valued perspective on how to help business drive growth and optimize their future success, having spent 20 years as a leader at Credit Union National Association (CUNA).

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Creating Extraordinary Member Experiences

(Thursday, April 8, 2021, General Session)

If you’re telling a story about an experience you’ve had, you’ll ignore most of what happened and focus instead on a few particular moments. The cool thing is that we can create these memorable moments for our members.  In the credit union service world, we can grow loyalty with our members by delivering extraordinary experiences that are unforgettable as Chip and Dan Heath share in The Power of Moments: Why Certain Experiences Have Extraordinary Impact. In this session, we’ll discover the four key elements in creating special, defining moments through a streamlined journey mapping process. There are so many opportunities to elevate experiences for your members – let’s discover how together!