Adapting Member Outreach Strategies for Continued COVID-19 Impacts

on "September 25, 2020 1:42 pm"

No two credit union members will experience the economic impact of COVID-19 in exactly the same way.

aea logoThat’s why it’s so important for credit unions to adhere to the principles of segmentation and personalization when planning their approach to pandemic outreach. Regardless of your credit union’s current level of analytics maturity, there are basic tenants of business intelligence you can tap into right now for relevant, meaningful assistance to members. In a recent CUES CU Management article, Lisa Knoche, our Client Success Manager, offered up a few ideas.

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