Credit unions asked to create and post short videos for ICU Day

on "September 08, 2020 4:12 pm"

To help celebrate International Credit Union Day on Oct. 15, the Worldwide Foundation for Credit Unions and the National Credit Union Foundation said they are spearheading an initiative for credit unions to share their impact and make an impact through giving. 

SocialMediaAssets ICU Day 2020 English Finals Twitter PostThe two organizations are reaching out to credit unions to post a short video (approximately 30-60 seconds) “sharing how you’ve advanced the lives of members, employees or communities during the economic uncertainty wrought by the coronavirus pandemic. Our hope is that by sharing the impact you are making, you will also encourage others to make an impact through philanthropic giving here (U.S. and International) or by texting “ICUDAY20” to 44-321 (U.S. only).”

“Throughout the COVID-19 crisis, credit unions around the globe have continued to serve members and communities in innovative ways that continue to showcase the credit union difference,” the organizations said. “With the theme of ICU Day 2020 being Inspiring Hope for a Global Community, WF and the Foundation are collaborating on a joint fundraising initiative to support credit unions’ great work while also encouraging support for the global and national foundation.”

To participate, the two organizations are urging credit unions to record a video on a smartphone with staff, members or both highlighting some of the ways they’ve inspired hope for their local community during the pandemic. Then, post it on Facebook, Twitter, LinkedIn and Instagram on Oct. 15.

“We ask that you include the hashtag #ICUDAY and #CUDifference in your post so we can all share examples of how credit unions helping their local communities through this crisis is inspiring hope for a global community,” the organizations said.