Getting in the Game: Aligning Marketing and Execution

on "September 03, 2020 8:52 am"

Building true alignment between marketing and execution depends on four factors: product knowledge, customer service, accountability and incentives.

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Getting in the Game: Aligning Marketing and Execution
September 10, 2020 • 8:30 am-9:30am HST

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As an industry, we spend vast amounts of money, not to mention time and internal resources, to market our institutions—to get them to choose us. We brand. We market. The role of the marketing professional is to get consumers—the team captains—to pick our financial institution first. For this to be most effective, however, there must be alignment between marketing and execution. Building true alignment between marketing and execution depends on four factors: product knowledge, customer service, accountability and incentives. Join us as we figure out how to keep your financial institution from being left on the sidelines.

Covered Topics

  • Overview of key industry trends
  • Best practices for building true alignment between marketing and execution
  • Proven strategies for expanding your member base

Who Should Attend? 

This session is specifically geared for Marketing Executives; Retail Banking Executives, and Operations Executives.

About The Presenter

Bryan Easley, Vice President with Haberfeld Associates, has more than 10 years of experience focused on retail banking, consumer lending, and financial technology. He works with many financial institutions across the country to identify opportunities and provide strategies to acquire significantly more profitable account holders, and engage new and existing customers to utilize more products and services.