CUNA Marketing & Business Development Council celebrates virtual Diamond Awards Week

on "June 09, 2020 2:13 pm"

Hawaii and Guam credit unions stand among the best of the best.

OverallAwards20 530x300CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies. The group postponed its 2020 annual conference due to the coronavirus. Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards. Winners were announced on Tuesday, June 9.

Two Hawaii Credit Union League members and one associate member took home awards this year.

Guam-based Coast360 Federal Credit Union (HCUL associate member) won Best of Show Award for its Youth Banking Program.

In August 2019, the Maite, Guam-based credit union launched Kids360 and Teen360 to introduce children and teenagers to banking and to improve their financial literacy. The programs provide hands-on experience, education, and relationship-building.

“Our youth banking program brings our product suite full circle, providing us the opportunity to serve our members through every step of life, from childhood to adulthood,” according to the award entry. “Our strategy focuses on building a partnership with parents. We need them to be an example and set aside time to use the tools we provide in this program and have family conversations about the importance of financial education and smart money habits.”

HFS Federal Credit Union and Lana’i Federal Credit Union were also recognized with Diamond Awards.

Diamond Best of Show Award

Coast360 Federal Credit Union, Maite, Guam, for their “Coast360's Youth Banking Program”

Annual Reports

Coast360 Federal Credit Union, Maite, Guam (Category’s Best)

Membership Marketing

Coast360 Federal Credit Union, Maite, Guam (Category’s Best)

Point of Sale Display & Retail Merchandising

Coast360 Federal Credit Union, Maite, Guam (Category’s Best)

Plastic Access Card Design

Coast360 Federal Credit Union, Maite, Guam (Youth Banking Cards)

Complete Campaign

Coast360 Federal Credit Union, Maite, Guam (Category’s Best)

HFS Federal Credit Union, Hilo, HI (Summer Just Got Sweeter Personal Loan Special)

Website

Lana'i Federal Credit Union, Lanai City, HI (Inaugural Launch of Very First Website)

HFS Federal Credit Union, Hilo, HI (Malia and The NEW HFS Online Banking)

“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial CU. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.”

Click here for a full list of award winners from all categories. Save the date for 2021 CUNA Marketing & Business Development Council Conference, March 21-24, in Los Angeles, Calif. at the Westin Bonaventure Hotel & Suites.