Advertising Compliance Part 2: Website, Online & Social Media

on "April 09, 2020 1:20 pm"

Credit Union Webinar Network presents Advertising Compliance Part 2: Website, Online & Social Media.

10 CUWNWEBINAR CUSTOMAdvertising Compliance Part 2: Website, Online & Social Media
90-minute webinar (recorded webinar also available)
April 28, 2020

How much flexibility is allowed with online advertising? Can you create campaigns that are both effective and compliant? With this timely webinar, you'll learn best practices, avoid costly violations, and explore the regulatory requirements.

AFTER THIS WEBINAR YOU'LL BE ABLE TO:

  • Understand the regulatory requirements for online ad campaigns
  • Use the "one click" rule for online advertising
  • Develop compliant and consistent advertising campaigns Implement best practices for review and approval of online advertisements
  • Manage risks related to unfair, deceptive, or abusive acts or practices

WEBINAR DETAILS:

Ensuring compliant advertisements in online channels is an ongoing struggle for financial institutions. The regulatory requirements don't always provide exceptions or flexibility for website, online, and social media advertisements. However, when they do, using those exceptions and flexibility can greatly enhance campaign effectiveness. This training session will explain the regulatory requirements in plain English to assist you in developing compliant online advertising campaigns.

In addition to the regulatory requirements, you'll learn best practices to avoid allegations of unfair, deceptive, or abusive acts or practices in online advertisements. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and proper use of the "one-click" rule. Attendance certificate provided to self-report CE credits.

REGISTER HERE