CU Direct Introduces Origence—A New Brand for Financial Institution Solutions

on "February 21, 2020 2:24 pm"

Origence brand conveys company’s mission to deliver the ultimate origination experience.

Origence Wordmark Black tm CUD brand 1CU Direct, the nation’s leading developer of lending software technology for the credit union industry, announcedit has launched Origence™, a new brand for its products and solutions serving financial institutions.

The Origence brand is another step in the company’s expansion to serve the indirect, consumer, and mortgage lending needs of financial institutions through a single enterprise origination platform.

The Origence brand represents the company’s focus on leveraging its expertise in “origination” and “experience,” to enable consumers and lenders to effortlessly move through the loan process in today’s ever-evolving lending environment.

CU Direct will continue as a technology credit union service organization (CUSO), driving the new market- facing Origence brand for credit unions and other financial institutions, as well as the CUDL® brand for auto dealers. The company, which started with the CUDL indirect lending network in 1994, currently serves more than 1,100 financial institutions nationwide, helping originators fund more than $215 billion in loans over the last 25 years.

“For 25 years, CU Direct has continually evolved, developing industry-leading products and services, and disrupting longstanding processes to help credit unions win,” said CU Direct president and CEO Tony Boutelle. “Now, as we build the ultimate origination experience, the new Origence brand will create greater clarity of our breadth of solutions, as well as communicate our vision for the future of lending.”

CU Direct, a League business partner since 2005, has been a lending technology leader for 25 years, helping credit unions fund $215 billion in loans. An enterprise lending solutions and technology company, CU Direct serves more than 1,100 credit unions and 14,800 auto dealers, retailers and medical providers nationwide. CU Direct brings innovation and expertise to indirect lending, consumer and mortgage loan origination, point-of-sale, digital retail, analytics marketing, and CRM, auto shopping and business process outsourcing. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..