AdvantEdge Analytics updates

on "December 16, 2019 12:00 pm"

AdvantEdge Analytics, a CUNA Strategic Services alliance provider, has launched a Consulting Services business line to deliver a 'strategy-first' approach to credit union data transformation. Here are five recent updates and insights.

1. Mike Defnet on CU Broadcast 
Mike Defnet, President of AdvantEdge Analytics, was recently interviewed by CU Broadcast about our strategy-first approach to data and analytics. During the interview, Mike shares why AdvantEdge Analytics launched Consulting Services. "Given our position in the market, we feel a strong responsibility to help credit unions with their data and analytics maturity, and we think consulting is a great way to help get them started on that journey," he said. "We can stage the transition in line with where the credit union is at and what they're capable of doing. Our message is, 'Get started. Don't wait. Just get started.'" Watch the Video

2. CEFCU Partners with AdvantEdge Analytics 
CEFCU, a $6.2 billion credit union in Peoria, IL, recently selected AdvantEdge Analytics Consulting Services for a 12+ week Data Analytics Strategy engagement. "This milestone marks our largest engagement to date and is the momentum we're looking to build going into 2020," said Aaron Grossman, Solution Sales Consultant for AdvantEdge Analytics. "Throughout the pre-sales process, the engagement shifted from a marketing and analytics department project to a strategic initiative that touched every stakeholder in the credit union." The Data Analytics Strategy engagement will provide CEFCU with a roadmap to meet the credit union's business goals through an assessment of current state and future requirements. If you're interested in learning more about Consulting Services, contact Aaron at This email address is being protected from spambots. You need JavaScript enabled to view it..

3. Data Transformation Expert Panel Discussion 
Like a rigorous climb in the natural world, reaching the summit of data transformation can take many different routes. During a recent panel discussion, presented by AdvantEdge Analytics in partnership with CUES, a group of veteran data climbers shared insights to help you chart your course to data maturity. The experts, including Idaho Central Credit Union's Director of Innovations and Engineering along with three AdvantEdge Analytics leaders, each brought to the discussion a wealth of analytics experience from both in and outside the credit union industry. View the recording to discover how to start formulating your own path to the summit. Watch the Video

4. Innovation Summit 2020 Registration Opening This Week 
Registration for our annual client event, Innovation Summit, will open this week. Over the course of two days — March 11 and 12, 2020, in Tucson, Arizona — you will find yourself in a thought-provoking environment designed around the theme Mission Possible: Analytics at Scale. Sessions led by the industry's biggest thinkers will open your mind to the art of the possible. You will leave Innovation Summit equipped with fresh ideas and practical applications to advance your credit union's data transformation. More information is forthcoming.

5. Where is Your Credit Union’s Growth Going to Come From? 
Explore critical questions to ask along the journey to data maturity in our most recent blog series. The first post examines how substantial growth will come from the new fruits of our old roots. It can be incredibly helpful to look outside our vertical for "new fruits" inspiration. After all, credit unions are far from the only legacy organizations trying to find their place in the digital world. Incumbents having the greatest success with transformation have adopted or are on their way to adopting a platform mindset. How can financial cooperatives — entities already wired for collaboration — work with potential disruptors to reimagine value for members? Read the Blog Post