Marketing expert Mark Arnold brings his knowledge to 82nd Annual Convention

on "November 12, 2019 10:37 am"

Your League is excited to bring Marketing Guru Mark Arnold back to Hawaii to address Hawaii credit unions at the 82nd Hawaii Credit Union League Annual Convention, April 23-25, 2020 at the Hawaii Convention Center in Honolulu. Arnold, founder and CEO of On the Mark Strategies, is one of the most dynamic and knowledgeable speakers on marketing and strategic planning. He will present two sessions at the convention.

Pearl Harbor or Pearl Jam: Marketing Across the Generations (Friday General)
Rotary phones. Touch-tone phones. Cell phones. Smart Phones. Each generation identifies itself with unique cultural images. Consumers active in today’s marketplace are divided into five distinct groups: Matures, Baby Boomers, Xers, Millennials and Generation Z. Your willingness and adaptability as an aggressive marketer will determine how successful you are in reaching and bridging these critical age ranges. Get an overview of each generation and learn practical ways to market financial products that are appealing to each group.

Who is the Member of the Future? (Friday Breakout)
The member of the future: the notion conjures images of self-driving cars and biometric banking. While tomorrow’s member will indeed use different tools, this person will possess their own unique sets of challenges and demands on the retail financial services environment. The member of the future, with their individualized needs, is right around the corner. Are you ready for them? This session will cover how the member of the future is:

  • • Technology obsessed
  • • Generationally unique
  • • Diverse demographically


Credit union marketers! This is your chance to learn from the best! If you’ve never attended a League Annual Convention, this one is just for you. And if you live on Oahu, there are no travel costs involved.

 

Here’s what Hawaii credit union marketers had to say about Mark Arnold’s previous presentation on Oahu.

  • “I have a better understanding of how marketing works for us from this seminar. For me, Mark Arnold did an awesome presentation.”
  • “Mark Arnold is a very dynamic speaker who has a good grasp of his subject matter.”
  • “Mark is awesome. He knows his stuff and there is never a dull moment with him. He makes his teaching fun and his messages are very effective and easily understood.”
  • “Mark Arnold was a great presenter and speaker. He knew how to keep us engaged in the topic and the class. I came away with a ton of very useful information.”
  • “Enjoyed a fun-filled class and learned a lot!”
  • “Great information, loved the pace and interaction.”
  • “Mark Arnold was an exceptional speaker. Very engaging and informative, I learned a lot! I'd love to hear him again, hopefully soon!”

Registration for the 82nd Hawaii Credit Union League Annual Convention starts in January. Go to https://www.hcul.org/index.php/2020-annual-convention#education for information and updates.