CUAnalyzer Can Help With Strategic Planning

Every institution approaches strategic planning differently. Regardless of the approach to or location of planning sessions, incorporating peer analysis from CUAnalyzer is an ideal way to enhance the impact of strategic planning. With current, accurate financial data at hand for themselves as well as peers, credit unions can correct weaknesses and identify areas on which to capitalize.

Log into CUAnalyzer and check out the metrics below. These ratios encompass four high-level interest areas: Growth, Asset Quality, Business Model, and Productivity & Member Relationships. CUAnalyzer has hundreds of pre-built financial graphs and tables to assist in strategic planning.

  1. Membership Growth
  2. Delinquency Ratio
  3. Return On Assets
  4. Members Per Employee (FTE)
  5. Loan Portfolio Composition

Strategic Planning Toolkit

After running peer analysis in CUAnalyzer, check out Callahan's newly released Strategic Planning Toolkit (you'll need to be signed in to see it). Here you'll find data, articles, and video content to guide your strategic planning.

Credit unions have access to CUAnalyzer through affiliation with Hawaii Credit Union League.  Log in to access your free account. Questions? Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

About CUAnalyzer
Easy to pull reports

CUAnalyzer, a value-added service provided to member credit unions of Hawaii Credit Union League, makes yearlong learning and analysis possible for everyone at your credit union. Log in to CUAnalyzer now or sign up for an upcoming training session to learn more.

We've shared the charts and displays that are built into CUAnalyzer, but did you know there are four reports that allow you to quickly compare your credit union against industry averages (or individual credit unions)? All of these reports are located in the Reports section found on the left side of the screen.

Summary reports in CUAnalyzer

Two-Year Financial Statement: This report provides an overview of any credit union's balance sheet and income statement performance over the previous 12-months. Use this report to see historical trends at your credit unions, or use it for competitive or merge analysis.
Comparative Summary Financial Profile: View any two credit union side by said, or throw in a peer group average. This report is great to share with your board and senior staff as it offers a quick side-by-side comparison of your credit union versus specific competitors or state/national peers.
Credit Union Scorecard: Benchmark performance relative to peers with more than 100 ratios organized into categories like Financial Momentum, Member Metrics, Efficiency, Delivery, Channels, and Lending. Click the ratios that are hyperlinked for a graphical comparison. We've put all of the most important ratios in one place for you, making this report perfect for board meetings and strategic planning.
Return Of The Member (ROM): Callahan's ROM index helps credit unions measure their members' use of the credit union. This index takes into account multiple areas of your credit union's performance such as member usage, borrowing and saving activities, all compared to credit unions in your asset range. Many credit unions use ROM to set strategic goals and incentive plans.
To learn about the Reports section of CUAnayzer and how your credit union can continue to learn valuable new ways to leverage this tool, sign up for an upcoming training session, or contact us at 800. 446.7453 or This email address is being protected from spambots. You need JavaScript enabled to view it.


How to create meaningful peer groups in CUAnalyzer

CUAnalyzer allows you to compare your credit union versus one specific institution or a group of your peers. In addition to the pre-built peer groups, based on asset size, there are three different ways to build peer groups in CUAnalyzer. For step-by-step instructions on creating a new peer group click here.

  1. Basic Peer Creation: Creating a basic peer group allows you to easily select all of the credit unions by geography. Here, you could create a simple peer group of all credit union in Hawaii or whichever state you'd like.
  2. Custom Peer Creation: Custom peer groups allow you to pick and choose specific credit unions to compare yourself to. You might pick other credit union's nationwide that serve your SEG group or credit unions strictly serving your community.
  3. Advanced Peer Creation: This is the most robust way to create a peer group, using both geography and financial data. We encourage you to play around in this section and create a group of nation-wide peers that match your credit union's business model or growth aspirations. For example, if you have a larger branch presence that other credit unions your size or recently saw higher than average member and loan growth you might want to identify and start comparing your credit union to similar credit unions based on your branch model or recent growth numbers. Keep in mind - all of these metrics work together. So, if you put too strict of criteria your peer group will be small. We recommend at least 10 peers in an advanced group. After saving your peer group, can you start your analysis. Use the Professional Packets to pull reports specific to the Board, CEO, CFO, CLO, Marketing, Human Resources, Mortgage, or Collections departments. Or, you can create your own pack in the My Packets section as you plan for your next board meeting or strategic planning session. 

Questions? Contact This email address is being protected from spambots. You need JavaScript enabled to view it. or 800.446.7453.