Every credit union invests valuable time, money and effort into strategic planning. Even with the best intentions, it’s difficult to anticipate all the complexities and challenges it takes to develop a thorough strategic plan. Your time is in high demand and short supply. Yet you expend endless hours identifying, defining, and overseeing your credit union’s key priorities, goals, and action items.

We’ve all heard buzz about paid media strategy and why it’s important. So, what exactly is the deal with organic vs. paid search results? What level of investment is needed, if any?

By: Cher M. Floyd, JMFA Chief Operating Officer

Consumer habits continue to evolve. Options for financial services have expanded well beyond what I would have ever imagined when I began my career. Today billions of dollars are invested in technology to improve the consumer experience. Yet with all of the attention being paid to digital channels and mobile banking strategies, one aspect of the equation remains vital to successful member engagement — consistent, quality service experiences.