Your League is excited to bring Marketing Guru Mark Arnold back to Hawaii to address Hawaii credit unions at the 82^nd Hawaii Credit Union League Annual Convention, April 23-25, 2020 at the Hawaii Convention Center in Honolulu. Arnold, founder and CEO of On the Mark Strategies, is one of the most dynamic and knowledgeable speakers on marketing and strategic planning. He will present two sessions at the convention.

Every credit union invests valuable time, money and effort into strategic planning. Even with the best intentions, it’s difficult to anticipate all the complexities and challenges it takes to develop a thorough strategic plan.

Driving revenue growth in your credit union means “selling” your products and services. Selling has come a long way in the last 50 years. It’s more consultative, strategic, trust-based, and partnership focused. Selling is no longer a bad word or a scary concept