2022 Hawaii Credit Union League Annual Convention

2022 AC feature graphic

Please join us in person at the 2022 Hawaii Credit Union League Convention!
We are taking our convention 
to the Hyatt Regency Maui Resort and Spa from April 28-30, 2022

hyatt maui 2Mask wearing and social distancing will be implemented as we welcome our credit union ohana back for a safe and meaningful in-person convention.  Ideally situated on 40 tropically landscaped oceanfront acres along a three-mile stretch of the famed Kaanapali Beach, Hyatt Regency Maui Resort and Spa offers an authentic Hawaiian experience on the “Best Island in the World” as voted by readers of TripAdvisor. Guest rooms and suites provide a setting of Hawaiian elegance with plantation-style furnishings, private lanais with panoramic views, and complimentary Wi-Fi access featured in all guestrooms.

The theme for the 2022 convention is “Emerge l Engage l Empower”. Hawaii credit unions continue to emerge from unparalleled economic challenges caused by the global pandemic with next-level solutions in member service, staff safety, and community outreach. Establishing new ways of engagement – through virtual channels, social distancing, and government partnerships – credit unions have empowered members and the community to rise above negative economic impacts caused by the pandemic.

Please mark your calendars and join us on Maui for the 2022 HCUL Convention! 

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To ensure a safe and enjoyable stay on Maui, please read and know before you go.



Vendor Opportunities Now Available!

Registration (Coming January 2022)





 Friday, April 29, 2021

Going From Surviving to Thriving: Growth Strategies in a Post Virus Economy

Pausing never leads to growth. Now more than ever credit unions need proven growth strategies not just to survive but to thrive in today’s economic uncertainty. When it comes to your growth you must adjust your strategies and pivot your tactics. If done correctly, strategic planning and marketing will lead you out of a post virus economy. Learn a clear path to growth, ways to zig while others are zagging and solutions to stagnant-proof your credit union. We will cover five strategic action steps you can take today to grow your credit union.

mark arnold copyMark Arnold is president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Not a mere consultant, Arnold partners with credit unions and organizations to help achieve their desired strategic goals. He has worked with financial institutions ranging in size from $32 million to $7.5 billion. Prior to founding On The Mark Strategies, Mark served as senior vice president for a multi-million dollar financial institution in Dallas where he oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training and customer investments.

Arnold has won numerous national communication and marketing awards, including CUNA’s national Marketing Professional of the Year and the Texas Credit Union League’s Marketer of the Year. He holds a Bachelor of Journalism degree from the University of Texas at Austin and is an instructor at CUNA’s Marketing Management School and the Southwest CUNA Management School. He is the author of “Marked for Success: Daily Ideas to Help Your Financial Institution Succeed,” “Think Huge: How To Elevate Your Life and Your Business”, “My Best Service Ever”, and “Marketing Across the Generations: Gen. X”.

The Robots are Coming! – Machine Learning/AI in Consumer Lending

A day is coming when human beings are removed from the loan decision. Is your credit union talking about the impact to your lending portfolio and your delivery channels?

Hear the history of ML/AI in lending, the progression of automated decisions and the challenges presented to credit unions. We will cover:

  • How ML/AI replicates a loan decision
  • Extending your credit risk appetite across space and time
  • Regulatory concerns and challenges
  • How confident are you in your metrics today?
  • What problem will you solve? What problems will you create?

don arkell copyDon Arkell is the owner of CU Lending Advice. His unique leadership style and passion for sales and leadership have made him a sought-after speaker, trainer and strategist.  He works with credit unions around the country helping them grow their loan programs, organizational design, lending technology and strategic planning.

Prior to founding CU Lending Advice, Arkell worked at Clark County Credit Union where he quickly moved through the ranks, working in all areas of sales and lending. He eventually founded a CUSO owned by CCCU– Members Auto Brokerage Service, Inc. He later worked at Red Rocks Credit and established a vibrant sales culture while transforming the credit union from full retail delivery to offering 100% of consumer loans and member service through remote delivery channels.

Arkell navigated the organization through the muddy waters of the mortgage business by overhauling the entire real estate lending program. Focusing on the core values of the organization, Don completely rebuilt this vital area of the organization by implementing a successful consultative lending strategy. His efforts are credited with turning this failing area around and growing into the most profitable area of the credit union.


Saturday, April 30, 2021

The Future is Here – How Fintechs and Financial Institutions are Converging to Re-Shape Financial Services

As new technologies rapidly transform the financial services landscape, financial institutions increasingly are partnering with fintech companies to help them innovate, grow and better serve their members. For many financial institutions, however, the process of identifying, evaluating and developing these partnerships can be a daunting challenge. Look at some of the hottest fintech trends, explore unique ways that is bringing financial institutions and fintechs together, and provide best practices for financial institutions interested in partnering in fintech companies

brian kaasBrian Kaas is president and managing director of CMFG Ventures, LLC and oversees all aspects of CUNA Mutual’s venture capital program. Additionally, Kaas serves as the vice president of corporate development at CUNA Mutual Group.  He is responsible for evaluating and executing a broad range of acquisitions and other strategic transactions for the organization.  He serves as a board member for several financial technology start-up companies and is a frequent speaker on emerging fintech trends.  Kaas joined CUNA Mutual Group in 2012.

Prior to joining CUNA Mutual Group, Kaas was a partner at the national law firm of Foley & Lardner.  Kaas has a broad range of legal and corporate experience, particularly in the areas of complex commercial transactions including mergers, acquisitions, reinsurance and corporate restructurings.

Kaas graduated from the University of Wisconsin Law School with a Juris Doctorate. He also received a Bachelor of Science degree from the University of Wisconsin-Whitewater in Public Policy and Administration with an emphasis in Legal Affairs.

 The Lending Model that Maximizes ROA

The vast majority of credit unions were not “Born Digital”.  With one foot in the past and one in the future, many credit unions struggle with attracting and growing direct loans.  Learn how the most successful credit unions are maximizing remote delivery to increase sales.  “Convenience” has been redefined. This thought-provoking session will challenge credit union about how they currently deliver lending today and how they need to deliver in the future.

  • How to organize your loan department for maximum success
  • Lower your Expense Ratio while increasing your Loan Volume
  • How to motivate employees to achieve better results
  • Which loan delivery channel you should be using exclusively
  • Credit union success stories using these strategies
 Don Arkell, CU Lending Advice

 Who is the Member of the Future?

The member of the future: the notion conjures images of self-driving cars and biometric banking. While tomorrow’s member will indeed use different tools, this person will possess their own unique sets of challenges and demands on the retail financial services environment. The member of the future, with their individualized needs, is right around the corner. Are you ready for them? This session will cover how the member of the future is:

  • Technology obsessed
  • Generationally unique
 Mark Arnold, On the Mark Strategies